A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Elevator directional signal | Main | Next: Parking garage exit
May 17, 2004 12:01 AM
Broken: Kleinfeld's ad copy
This is an ad from the Kleinfeld's website. Kleinfeld's is a famous bridal-fashion store, so this graphic is bragging about one of their designers. Note the "symphony of sewers" -- how attractive for a bridal gown designer!
P.S. Thanks to A.T. for the pointer :)
The "symphony of sewers" is particularly funny, but the whole text -- with its fragmentary sentences and misplaced commas -- is spectacularly bad.
Just as a guess, I would say this is an example of what I call "computer-enhanced incompetence." You can just see some exec behind his desk bellowing, "Eight hundred bucks for a copywriter? Bullshit! Marjorie, fire up PowerPoint, we're gonna make ourselves an ad campaign!"
It looks to me like this is a case of English as a Second Language. I'm going to guess it was written in France and somebody didn't want to spring for a good translation.
the text oozes bad translation. you'd think a designer could afford something better than freetranslation.com...
"Direct from Rome" I bet the wording was to give ze impression zat it vuz de words of someone who spoked vit ze, how you say, ze accent of a foreign designer.
Comments on this entry are closed
Previous: Elevator directional signal | Main | Next: Parking garage exit
Of course that's "sewers" as in "sew - ers" as in people who sew. I have to agree, though ... it could be easily misread.
Posted by: GreenTuna at May 17, 2004 09:21 AM