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June 2, 2007 12:03 AM
Broken: "Just Oak" store sign
James Krippendorf submits a picture of a sign taken in Wales, Wisconsin:
I saw this sign for a store called "Just Oak & More."
Who can figure out what they sell?
I sure can't.
They sell furniture made out of oak and other stuff, according to their website, http://justoakandmoreinc.com/
They probably expanded their product line, then "improved" their name to match. It's a variation on one of my favorites: "Up to X% off and more!" to advertise a sale. Given such a pointless come-on, almost any percent would be possible, wouldn't it?
Well, it's not like "Kinko's" tells you what they do either, until you go in and find out for yourself, or have a giant advertising budget for a national chain.
Oh, come on now! They specialize in oak with a good sense of fairness but they also sell other wood!
"Just X" seems to be a fairly common business naming convention. Which is not only often inaccurate, it's a really stupid name to choose from a strategic perspective, as you've now boxed yourself out of future growth or into having a stupid name.
Enjoy the sign while you can: the nearby Walmart has started selling oak and more. Poor JO&M is not long for this world.
@tartan -- lmao!
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Previous: Photocopier sign | Main | Next: Airline magazine Route 66 article image
Trees, furniture, firewood, lawn stuff...
I dunno.
Posted by: GinoLeTV at June 2, 2007 12:51 AM