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May 11, 2007 12:03 AM
Broken: Max's restaurant sign
Scott Souchock submits a picture of a restaurant sign taken in Seattle, Washington:
I stumbled across this sign for a restaurant called Max's at the Ramada Inn the other day.
It is interesting how on the sign, an "All Day Breakfast" is served from "7am to 1:30 pm."
I wonder what they consider the other 17 1/2 hours to be?
The restaurant is only open from 7am to 1:30 pm, so it *is* “all day” for them.
http://www.ramada.com/Ramada/control/Booking/property_info?propertyId=00015
How else would you phrase this? The sign communicates two things: that breakfast is served while they are open, and that they are open from 7am to 1:30pm. If you try to make it more specific, you either lose brevity (important for such a sign), or you introduce ambiguity by blending the two separate facts.
"Breakfast Anytime" or "Breakfast Always Served"
"Open 7am - 1:30pm"
"All day" is a very specific statement. Most places that say "Breakfast all day" want you to know that you can have eggs and toast for dinner if you so choose.
There's nothing on this sign that says that the restaurant's hours of operation are 7:30-1:30 -- the implication, without having retrieved information elsewhere, is that breakfast is served in those hours, which causes the confusion about "why not after 1:30"
We were in New Zealand recently, and "all-day breakfast" meant a breakfast that would last you all day, without the need to stop for lunch.
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Previous: Cheerios "instant" coupon | Main | Next: Time 100 poll
the other 17 1/2 hours are night
Posted by: Aaron Davis at May 11, 2007 12:28 AM