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Previous: Student loan re-payment letter | Main | Next: Bath temperature selection
April 10, 2007 12:03 AM
Broken: Pacific Gold beef jerky description
This bag of Pacific Gold beef jerky is a good example of meaningless marketing-speak.
It proudly proclaims that it's "natural-style."
"Natural-style" is a bit like being "alive-style"; it either is, or isn't.
The real problem is, what is "natural"? For a lot of definitions, the fact that it's jerky precludes naturalness.
Psh.
Natural style, in this context, means not chopped-and-formed. (As the subscript "made from solid strips of beef" indicates.)
It might be marketing-speak, but it's not meaningless.
I have always considered 'natural' to mean 'made from naturally occurring elements'
So all carbon based products are natural, unlike those made from berkelium.
Seems perfectly unbroken to me. You can't take a piece of text out of context from the package and call it broken. I buy this kind of jerky all the time, and the line underneath "Natural-style" clarifies it just fine. It is making a distinction between chopped and formed meat snacks like slim-jims and this kind of jerky where each piece is a single contiguous slice of meat, like a thin sliced steak.
Its perfectly clear and logical to me. Out-of-context awkwardness does not a broken product make.
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Previous: Student loan re-payment letter | Main | Next: Bath temperature selection
"Natural-style" means "isn't." Like "natural-style" yogurt -- you have to stir it, but you don't want to know how they made it.
First!
Posted by: henrybowmanaz at April 10, 2007 02:47 AM