A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Flatouts package fiber information | Main | Next: Obtaining model number from Nokia phone
March 17, 2007 12:03 AM
Broken: J.D. Power demographic question
Dmitri Mikhailov points out this J.D. Power and Associates demographics question, which asks:
Are you
- Yes, Cuban
- Yes, Mexican, Mexican American
- Yes, Puerto Rican
- Yes, Other
- No
What does being "No" mean?
[Perhaps that we're Irish? At least today, on St. Patrick's Day. -mh]It would seem that the vital word "Hispanic" was left off of the question.
I saw a web form once that would completely misalign questions and associated answers if you changed your browser font size. You would end up with combinations like "Sex" with "yes/no" checkboxes or "Maritial Status" with "deceased" as a selectable option.
"I once saw a (non-misaligned) form where "Sex" had checkboxes instead of radio buttons." LOL. No just means that you don't exist. :)
-drivec
What were the previous couple of questions?
I'd like to think that the questions were formed in such a way to try and narrow down demographic choices, so a previous question probably directly affected what you would see on this page.
However, I can't really think of any reason why "yes" or "no" should be a part of this page.
Perhaps they are allowing for people who prescribe to the idea of nihilism...
Lol, I once saw a contract with a survey attached that asked about "ethnicity". The two choices were: -Hispanic, -Not Hispanic
This web page is clearly taken out of context. It's obviously a drill down question after a respondent has identified themselves as a Hispanic. So what's broken is Mr. Mikhailov.
Comments on this entry are closed
Previous: Flatouts package fiber information | Main | Next: Obtaining model number from Nokia phone
First!
Posted by: vulcanlogic7 at March 17, 2007 12:15 AM