LMAO That hilarious! I can just see someone standing there flipping the box back and forth from the side panel to the back panel, to the side again... Something tells me the editors didn't quite catch that...definitely broken.

Posted by: ashleyriot_vs at March 29, 2007 12:46 AM

To find out how to keep a blonde distracted for hours, turn this over.

*turns over*

To find out how to keep a blonde distracted for hours, turn this over.

*turns over*

To find out how to keep a blonde distracted for hours, turn this over.

*turns over*

Posted by: LafinJack at March 29, 2007 05:25 AM

Are the details of the offer on the back of the coupon? After you cut out the coupon, "see back for details" would seem appropriate.

Posted by: Eric at March 29, 2007 06:41 AM

In that case, it would be prudent to have "back of coupon" instead of just "back". Otherwise, no one knows they're supposed to cut it out.

Posted by: Fuzzy at March 29, 2007 07:18 AM

"In that case, it would be prudent to have "back of coupon" instead of just "back". Otherwise, no one knows they're supposed to cut it out."

So there are people that know what coupons are, and how they work, but wouldn't know that you can cut the coupon off of the box instead of taking the entire cereal box to the DVD store?

Posted by: rich at March 29, 2007 09:01 AM

We gotta find a blue pawprint, 'cause that's the first clue. Then we put them in our notebook, 'cause they're whose clues? Blues clues!

Now we sit down in our thinking chair and think... think... thi-i-ink. 'Cause when we use our minds and take a step at a time, we can do any thing... that we wanna do!

Posted by: BarelyFitz at March 29, 2007 10:16 AM

@Rich: If the details are on tehe back, it's still broken as the information is unavailable unless one opens the box, or cuts out the coupon. I would guess that a retaile would want you to purchase the item before allowing you to do it, so as an enticement for sales, this fails.

Posted by: Carlos Gomez at March 29, 2007 01:39 PM

--"In that case, it would be prudent to have "back of coupon" instead of just "back". Otherwise, no one knows they're supposed to cut it out."--

This is obviously a coupon, in fact it even says at the top "manufacturers coupon". Every coupon I have seen as part of the packaging of a product I usually have to cut out, indicated by the dashes. Stores don't like to take the entire box! Manufacturers coupons also contain information for the retailer on how to be reimbursed on the value of the coupon. The image above only shows one side. Assuming this is a legitimate coupon, this information is probably on the reverse side of the coupon (along with terms the customer must meet). I would assume there is a reason the coupon only says "see back for details" instead of "see back of coupon for details". Look at any consumer packaging, most text not directly related to selling the product or making it look pretty is in a smaller font, in black, and shortened. Leaving out the words "of coupon" probably saves on ink, making the box cheaper to produce.

Posted by: Eric at March 29, 2007 04:42 PM

I'd just love to see the person standing there in the grocery store..looking at this coupon, not being able to read the back of the coupon, and debating what to do....Oh, God....do I buy the box? What do I do? I can't read the details on the back! What if the offer is terrible? I will have wasted all this time and money!!! gahhhhhhh!

Posted by: SaiSei at April 1, 2007 09:51 AM