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Previous: Carnival wine recommendation | Main | Next: Impassable staircase
January 31, 2007 12:03 AM
Broken: Universal City Nissan ad
Troy Pozirekides points out:
I found this gift card in an ad for a new Nissan car dealer in Universal City, California. However, after reading the back of the supposed gift card, I found out that
- This is NOT a gift card.
- This card is in NO WAY an endorsement for, promotion of, or represents any company other than the location listed on the attached advertisement.
- This card has NO monetary value.
- This card can ONLY be redeemed at the location listed on the attached advertisement.
I also never figured out what the card could be redeemed for.
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I saw a similar warning on a lada a couple of years ago. It was written on the back of the hood : This is NOT a car!
Is a marketing gimmick really a broken interaction? I get plenty of checks in the mail that say "This is not a check" from companies that I distrust.
I prefer to think of "broken" as an opportunity to frustrate someone. This example lies somewhere between hyperbole and fraud, which I think is a little different from Broken.
At least the fake checks pretend to be checks. This thing calls itself a gift card on one side and not on the other.
Comments on this entry are closed
Previous: Carnival wine recommendation | Main | Next: Impassable staircase
1. It's already the end of the month it seems at TIB-land.
2. Agreed, broken.
Posted by: Trent Chernecki at January 31, 2007 12:14 AM