A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Diebold voting machines (again) | Main | Next: Amazon "see larger picture" option
January 26, 2007 12:03 AM
Broken: Misuse of apostrophes in signs
A photo from Jannygirl's Flickr photostream:
The plural of oreo is oreos - not oreo's.
For examples of the rampant misuse of apostrophes in signs see the Grocer's Apostrophe image pool on Flickr.
Maybe the awning hid the word "Store." (For all you literalists, that was a joke.)
Plural's with gratuitou's apostrophe's make me nut's. (That wa's seriou's.)
I wonder if anyone has noticed that the really broken part is the fact that somebody would deep fry an Oreo. Whatever happened to a glass of milk? BTW 7 seconds is just the right amount of time to dunk for a soft yet not too mushy cookie. Improper use of apostrophes is kind of annoying. Not as much as when people say "de-thaw" and really what they mean is thaw, or defrost. But that's a whole new grammatical can of worms.
Once they had deep-fried Twinkies, you just knew it would come to this.
And you know the apostrophe? That's really a glottal stop.
I had deep fried oreos (not oreo's) once at a county fair. (They'll deep fry rocks at a county fair.) Just to say I tried 'em, by the way.
Didn't quite rock my world. The Oreo was not meant to be served hot. But not horrific, either.
As David Foster Wallace might have put it, a supposedly fun thing I'll never do again.
I've never much cared for oreos (fried or otherwise). The cookie is too dry and strangely so is the filling. Dunking them in milk just makes them taste gross.
I too am tired of misplaced apostrophes. Probably just as irksome to me are people who don't understand the difference between "there", "their", and "they're" or "too" and "to".
Actually, Oreo is a trademark, not a noun, and should not be pluralized at all. The noun is "Oreo cookie".
And I imagine Nabisco would not be pleased at the infringement, either.
But yeah, we've lost the battle of the apostrophes.
stoo, it is in now way infringement so long as you properly represent the item. If they are deep frying Oreo cookies, then they are not violating the copyright laws because they are correctly representing the items in question; however, if they are using the generic-brand of Oreo cookies, then they are infringing on the copyright.
Elite Marksman, you're wrong; I can't set up shop to make money on someone else's product without that company's permission -- which this outfit obviously doesn't have, since Nabisco would not have allowed the use of "Oreo's" but would have insisted on "OREO Cookies".
Comments on this entry are closed
Previous: Diebold voting machines (again) | Main | Next: Amazon "see larger picture" option
http://www.angryflower.com/bobsqu.jpg
This is a battle we're losing.
Posted by: Kalthare at January 26, 2007 03:19 AM