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December 14, 2006 12:03 AM
Broken: American Spirit cigarette ad
Kevin Cawley writes:
The inside of this American Spirit cigarette ad fold out lists all the additives & chemicals which are in other cigarettes, yet not in American Spirits. The point of this being "Do you know what you're smoking?" That is, you should smoke a healthier cigarette, one without all these added chemicals. Right?
Wrong.
In addition to the standard Surgeon General's warning, the ad also contains a second warning:
"No additives in our tobacco does NOT mean a safer cigarette."
Does anyone want to explain what the point of the ad is?
(Inspired by Seth Godin and This is Broken)
>Does anyone want to explain
>what the point of the ad is?
Yes. It's to mislead and manipulate consumers in order to trick them into buying their product.
I agree with you, it is broken; sadly, it's not the first advertisment that's had these aims and it won't be the last.
I don't think they're saying this is a healthier cigarette. The point is that it's a more authentic style cigarette. Not broken.
It not very nice to trick people into death. BROKEN! dx27s, did you watch the video, it says that "the stupidity of the comments section is that no matter how broken something is, someone will say, 'I dont think its broken'..."
I don't know this for a fact, but is it possible that this is a method they are using to try to both advertise their cigs, yet also comply with the federal rulings against the cigarette industry?
Have you ever noticed that many of the ads on TV for not smoking, especially the ones telling kids not to smoke are actually paid for by the tobacco companies? I think that was forced on them by the rulings... maybe this is their take on that (by showing you in detail, what the bad things are in cigarettes)???
The second warning is also mandated by the government (see www.ftc.gov/opa/2000/04/alt-cigs.htm). Just because a warning is mandated by the government doesn't mean it is true. I guarantee you that some additives make cigarettes less healthy. Therefore, the absence of those additives inarguably makes them less dangerous.
Removing additives makes it a bit safer, but not enough safer that it is safe. Even this cigarettes is still very bad, just like other ones are.
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••-~ - what would cgb spender say?
Posted by: she-snailie_@_v at December 14, 2006 12:45 AM