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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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November 12, 2006 11:04 PM
Broken: Bank of America's "One bank" U2 cover
Following up on the Bank of America post, here's a cover of U2's "One", repurposed as "One Bank", sung at an internal Bank of America meeting about a bank merger.
Watch the video: YouTube: One Bank video
(Thanks, AliceH)
It's easy to dismiss this video as another example of corporate brainwashing but consider this:
The guy has chops - he can sing
The context is a meeting to get the troops psyched for battle. Not much different from the military or church gathering that's meant to reafirm the group's shared goals. Within this context it's pretty effective (ie., it didn't suck)
Without these social gatherings, workers would shortly realize that they are focusing their intelligence, time and life's blood on limited goals that have very little social value outside the group. This will make for some unhappy workers.
So it has important (albeit limited) social value. Just don't let Bono get wind of it.
The NYT just wrote a story about how this video elicited a nastygram: http://www.nytimes.com/2006/11/20/business/media/20bank.html?ei=5088&en=4a77f27119a8aed8&ex=1321678800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1164033078-EejTtk6tmSaUuALME2wuBA
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Previous: Food Network Search | Main | Next: Pie chart in eWeek article
The lameness of big corporations never ceases to surprise...
Posted by: Zephyr at November 13, 2006 06:53 PM