A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Drink vending machine | Main | Next: Amtrak stairway
October 18, 2006 12:23 AM
Broken: Name abbreviation on logo
Chris Barr submits a picture taken in Panama City, Florida:
I saw this logo on an SUV in a parking lot in. The company is called "Fluid Sealing Components" but the logo above contains "SSC."
Shouldn't the logo be "FSC" to reflect the subtitle below it?
With that in mind, I have no idea what SSC stands for since there was nothing else besides a phone number on the truck.
Maybe the company's founder's/founders' initials are S.S.C. and that just coincidentally matches part of the abbreviation FSC?
But the i-dot is missing, so, yes, definitely BROKEN! :)
(Trent, I read "Flwd" at first...)
I'll agree it's broken because it *looks* confusing, but the full name of the company is "SSC Fluid Sealing Components".
http://www.zycon.com/CompanyDetails.asp?comp=220405&cat=1425&subcat=0
I onced worked for company called BAE Systems, you may have heard of it... the BAE didn't stand for anything, they name was just "Bee-Eh-Ee" Systems...
ummm... I read that as the full name of the company as well;
"SSC Fluid Sealing Components"
although if you feel like saying its broken because the dot is missing on the "i" then go ahead, but that seems like an extremely minor issue...
hell how do we know you didn't just Photoshop the pic to remove the "i", or maybe it was there, but came off and they just haven't gotten back to whoever to fix it... that little thing on its own is not worth being on TIB... but that's just my opinion...
>VHoratio:"I onced worked for company called BAE Systems, you may have heard of it... the BAE didn't stand for anything, they name was just "Bee-Eh-Ee" Systems..."
It used to be big-B big-A little-e as in BAe, for British Aerospace. After the merger with MES the little-e became a big-E. I guess it grew up or something. I've heard its new meaning is 'Big @$$ Enterprise."
Comments on this entry are closed
Previous: Drink vending machine | Main | Next: Amtrak stairway
Somehow, I read that as 'Fliud Sealing Components'
Posted by: Trent Chernecki at October 18, 2006 03:13 AM