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September 20, 2006 12:03 AM

Broken: Auto body shop name

PercisionC.D. Tavares submits a picture taken in New Port Richey, Florida:

I took this picture of a place named  "Percision Auto Body."

As a general rule, if you give your business a name implying competitive superiority, using words such as "precision," it's often more persuasive if you can avoid misspelling them.

Comments:

True. Then again it could be an intentional misspelling to invent a name no one else uses. Anyone asked the staff?

Posted by: Trent Chernecki at September 20, 2006 01:25 AM

I'd be afraid these guys would perform precussive maintenance.

Posted by: Glenn Lasher at September 20, 2006 07:06 AM

Or maybe perventive maintainence.

Posted by: tartan at September 20, 2006 07:54 AM

I'm more worried about "Percise Pain."

(Yes, I know it's probably paint or painting...)

Posted by: Alcas at September 20, 2006 07:57 AM

Maybe it's owned by Mr. Percision, Joe Percision...an unfortunate coincidence.

Posted by: Vicky K. at September 20, 2006 12:24 PM

For what it's worth, Google has a ton of instances of the word "percision":

Results 1 - 10 of about 153,000 for percision. (0.28 seconds)

You might be surprised at how many of those are business names.

Posted by: Todd Bradley at September 20, 2006 01:14 PM

Maybe the founder's last name was Percision? or maybe it's on purpose to get people who can't spell his competitiors name Precision Auto to come to their shop instead..

Posted by: Infinity306 at September 21, 2006 12:31 AM

I know this place. It's not owned by a "Mr. Percision" -- the owner's name is Grover. And in the phone book it appears as "Precision." Of course, maybe the phone company misspelled it. :-)

Perhaps it's a Florida thing. There is also a Percision Speedometer in Parker.

Posted by: henrybowmanaz at September 26, 2006 02:28 PM

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