A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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August 14, 2006 10:14 AM
Broken: (Seth Godin at Gel 2006)
Here's a video of Seth Godin, speaking at my Gel 2006 conference in New York City. Seth gave me the idea for This Is Broken three years ago, and here he suggests how to categorize broken things. (Bonus, he even mentions the comments page on This Is Broken itself!)
So what's the story of ThisIsBroken.com? Seth had an idea, and Mark implemented it?
But it's great that some of the photos from this site made it to the presentation!
I really want to know where to find that professional gum.
And before I forget to say it, "not broken." :D
The only thing "broken" with this post is the video quality, you can't hardly see the pictures. But that was done for a very good reason, and you can often see well enough. An excellent presentation.
Finaly I managed to watch this on a computer which has broad band and streaming video is not blocked!
I only have one real objection to what Seth said: While I agree (in theory) that things are broken if one person considers them broken, some broken things cannot be fixed using reasonable methods.
For example his statment about batteries: It is possible to make something in which the batteries go all the same way, however, this would require extra connections which would break more easly or take up more space in the battery compartement of the device. Thus by fixing the problem of installing the batteries there would be a trade off in reliability or size and weight of the device.
BTW the number of batteries is determined by the function of the device and cannot be easily modified.(The sanme argument goes for AC/DC adapters)
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Previous: Hawking book cover | Main | Next: ATM plaques
Haha so true. Everyone should have to watch this before posting.
Posted by: gmangw at August 14, 2006 11:34 AM