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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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August 17, 2006 12:03 PM
Broken: KFC "Bowls"
Ben Thoma points out:
I received this direct mail piece from KFC. I don't think that KFC can claim that these bowls are both "New" and "Famous."
Don't new things need some time to become famous?
ok... now I'll comment;
I'll say kinda broken... something can become fairly instantly famous, yet be new to the general population I suppose... but I wouldn't think a food item from KFC would really fit that.
obviously you have never seen the hype over next-gen gaming consoles. Those things are famous about a year before they even exist.
obviously you have never seen the hype over next-gen gaming consoles. Those things are famous about a year before they even exist.
The only thing famous about these bowls of food is the inhumanely treated chicken and the cheap sauces.
yes - it's broken. a clear case of trying to use the buzz word 'famous' without realizing the other parameters of their advertising composition. good find.
KFC must have gotten the concept for this new food item from lookin in their trash - it's just everything they make piled into one bowl. The fact that they think people want to eat this (and that people probably do) is broken!
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god... am I first? sheesh.. now I see the draw for saying something about it... seems kinda special... even if it is annoying to say...
Posted by: Memnon at August 17, 2006 01:28 PM