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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: United Airlines customer service link | Main | Next: Logging off from Citimortgage.com
August 1, 2006 12:03 AM
Broken: Computer mouse box
Colin Murtaugh writes in:
At work the other day we received a computer mouse which came in the box pictured above.
We'd like to start using the mouse, but we can't break the seal, which reads, "Do not break seal prior to usage"!
Come on, this is easily solvable. Just rip it open with a knife from the other end, start using the mouse, THEN break the seal.
It means unless you're going to use the equipment it's better off in a sealed box. Pretty funny way of wording it though. Funny as in Ha Ha funny. Thanks for the giggle Mark.
Perhaps it's just a test to see how many people don't read the dire warnings that are prevalent on all packaging.
I seem to remember Apple being famous once (during the Apple II era) for having an instruction manual that stated (approximately):
1. Open the box.
2. Remove the packing styrofoam.
3. On top of the product you will find an envelope. Open it.
4. Inside the envelope you will find this manual.
If this were posted in the "Just for fun" section, then I wouldn't have bothered saying anything, as I too laughed at it, understanding the real meaning. But it isn't in that section. Is it really broken? I'd say not really, its kind of silly wording, but so is the whole "don't remove this tag" on mattresses thing.
Nice packaging. What they meant to say was "Do not break seal until you are ready to use the contents".
Or some such...
Some game stores will sell used games here with a 'Returnable within 15 days if sealed' sticker on a jewel case... all you had to do was to pop the hinges off to get the disk out without breaking the seal
It means don't open the box (aka 'break the seal') before you're going to use it. A little useless, because it doesn't really serve any purpose. What's with the big 'Q' anyway?
Maybe the 'Q' is used in the printing or packing process.
They don't want the mouse to even catch 0.1 mg of dust before you begin to use it. Or because the box is weatherproof and most people (not me) open their packages in the rain.
Or maybe because the mouse will die after being exposed to fresh air and no electricity for a long time. (Don't laugh. It's just a guess.)
Perhaps it's an odd warning to people who are placing seals on boxes? Perhaps it refers to the seal's usage. Only theory I could come up with.
Comments on this entry are closed
Previous: United Airlines customer service link | Main | Next: Logging off from Citimortgage.com
FIRST
just cut around it, thus, not breaking it ^.^
Posted by: arandomhobo at August 1, 2006 01:05 AM