A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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July 31, 2006 12:03 AM
Broken: United Airlines customer service link
Go to United Airlines' home page, click customer service - and get this... one category, guess what it is!
It's broken and a little bit confusing to show a multiple-category browser if there's only one category. At the very least they should pre-expand it.
Well, I think they made that in a portal where you just add content - so even if they didn't want to categorize it, they'd have to because the software requires them to do that.
This appears to be a case of either poorly thought out information navigation. There is never a reason to have an expandable menu with only one option. The choices below this are the actual customer service options and should have been the content of this page. Poorly thought out. Broken.
Definitely broken. Mostly likely it's a tech-centered one-size-fits-all approach, disregarding the context in which it's used. They display one result the same way they would display 200 results, which is nicely scaleable and all from an implementation viewpoint, but leads to a bad experience for the people using it.
It's a bad experience because you have to make one extra click? Yes, I agree this shouldn't happen, but it's nowhere near inexcuseable.
I have to agree with Ducky...
Do you honestly care and honestly think having a heading called customer service, then a catagory called the same thing is really all that bad? Do you think that having that will cause any serious customer harm or issues?
Its getting very nit-picky to call that broken. Silly I could agree with. And if it then did not expand, then yes, broken, but not really broken as it is...
It is kinda broken... it doesn't really hinder anything, but is annoying. I would say it is if the costumer service is bad.
not broken. it's just 1 extra click because of the templates. they just aren't good with Frontpage i guess.
though it's still pretty funny.
not broken. it's just 1 extra click because of the templates. they just aren't good with Frontpage i guess.
though it's still pretty funny.
It's interesting to see that people don't consider striving for excellence to be worthwhile. Sloppy design is okay because it's just one extra click. Why is that okay? Especially when the problem is easily fixed.
It may not be a showstopper, but it's definitely wasting my time as a customer. A small waste by itself, but one of many every day.
I tried. By clicking on
(+)Customer Service,
a list appears under it. Poorly designed, but not broken.
Sean: Do you realioze that the pharse "broken" used at thisisbroken.com refers to poor customer experience. So pretty much by definition, a a poorly designed navigation for a web site is broken.
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Previous: Marriott survey | Main | Next: Computer mouse box
FIRST...
not broken tho
i bet it just means that all of the cat. are in that one
Posted by: arandomhobo at July 31, 2006 12:43 AM