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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Laser pointer case | Main | Next: Mysterious error message
May 19, 2006 12:03 AM
Broken: Aquafresh toothpaste
Ed sends in a picture:
Here is another example of something that does need to be called an experience.
In this case, it would be more appropriate for the Aquafresh toothpaste tube to have the text "Whitening mint effect."
Agreed. There is no difference between toothpaste. It's not an experience. It's toothpaste. It's something you use to clean your teeth with every day.
PS: Second Post!
Third!
Yeah. By the way, that toothpaste tastes terrible! Like... ground-up eucalyptus and Altoids. Or something.
The mint sensation could be considered an experience. But the whitening is more of a result or by-product - not an experience in itself.
Half broken. But I agree, it sucks.
you probably just aren't throwing the tooth whitening parties, and reading the tooth whitening poetry, neccessary to realize the full tooth whitening experience.
That was not necessarily "broken" - it's just a matter of language. Let's try to keep these posts from becoming too superficial, shall we?
"you probably just aren't throwing the tooth whitening parties, and reading the tooth whitening poetry, neccessary to realize the full tooth whitening experience."
Oh yeah?
Aqua fresh made a new toothpaste,
But couldn't say it had a bad taste.
"Experience" they said
Was what it had
And they put a good word to complete waste.
:-)
Um, big wang it is broken because the language gives a false impression of what the toothpaste is. It is not like you well experience anything new. (except the bad taste in your mouth)
I agree with TAE. If you use language to define and promote a product, then the language better live up to its claims. Otherwise, a very broken experience...
All of this, in whatever language you speak, is spoken clearly like this: Toothpaste is toothpaste. It's nothing new, unless they introduce a new flavor nobody has ever had before, and what I mean by NOBODY is that there has never been a flavor released like that in the history of dental care. Other than that, it's all the same.
Pressing the cold water button and getting hot water - that's broken. This is something you should/must be able to trust.
Marketing-speak comitting the 'false flattery' sin of their product is not something you must/should EVER trust - unless (TAE, Noel) you just landed on the planet.
Big_wang is spot-on. This is completely superficial.
"That was not necessarily 'broken' - it's just a matter of language. Let's try to keep these posts from becoming too superficial, shall we?"...
...said "BIG WANG".
I think it's just advertising, like that "optimum zen" cereal. You really can't eat zen, that's a waste LOL.
Not to double-post, but I'm with Tae. I think I tried it once, it tasted like ****, literally *urp*, although it DID taste minty...a little. It's like pitting ice cream and candy on pizza. They're good apart, but NOT together. Sort of like, say, TV and a relaxing bath LOL.
Well, my opinion, I really like this toothpaste, it is in fact a different experience than other toothpaste. First of all, it completlt dissolves, there are no leftover blobs that tend to stick all over the sink. And I like the stron taste as well. If you haven't tried it you cannot know if this is broken or not. It really is DIFFERENT from all other brands out there. Not broken.
Companies come up with the stupidest names nowadays. Usually they're just a bunch of buzzwords crammed together. Like the Danone Sveltesse Fitness Extra 0% Plus yogurt we get around here...
Yeah. I agree with Alex M and the other Alex B really a lot. It does taste like eucalyptus and altoids, and there's absolutely no reason for it to be orange.
I too am annoyed by marketing-speak. Instead of promoting a superficial "experience", why not promote the product itself? Give me information on how your product is better or different than competing products.
Your language ("Here is another example of something that does need to be called an experience.") is broken.
If you ever "accidentally" place this toothpaste
on your "Johnson bar", you'd also think that this was an Experience.
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Previous: Laser pointer case | Main | Next: Mysterious error message
The only entity that can rightly be called an Experience is The Jimi Hendrix Experience.
That is a cool looking tube, though.
Posted by: abcdario at May 19, 2006 12:08 AM