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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Magnavox Television manual | Main | Next: Box directions
December 22, 2005 12:03 AM
Broken: (for fun) Suffering cough-syrup customers
Gabriel Hurley points out:
Buckley's is a cough syrup company with the slogan "It tastes awful. And it works."
On their website is a photo gallery of customers sending in pictures of themselves suffering through the Buckley's customer experience.
As a Canadian who was brought up on bucklies, i actually perfer the taste to other cough syrups, and find that bucklies works the best!
It's almost reverse marketing! I think that's pretty awesome. Makes me want to go buy some to see how bad it really tastes. Perhaps if it works I will keep buying it.
It can't taste as retchingly bad as the cough syrups that are flavoured up with cherry or otherwise to cover the bad stuff. Man, those are so bad, they casue one to develop and aversion to fruit flavours for a lifetime.
Chocolate milk is the best thing to drink stuff with to mask the taste. It makes it easy to drink NyQuil.
I realize this is just for fun. but I feel I should point out that buckley marketing compaign is probably the least broken ever. at least compared to those "great grape flavour" people. that does not taste like grapes, it doesnt even taste like artifical grape flavouring? it some awful third thing. that stuff scarred me for life, If I get a cold I wait it out.
In university one of my biology profs was drinking this like it was water and he said you'd honestly have just as good of a chance curing anything with cough syrups as you would if you went out into the woods, got bark, leaves etc and grinded them up and took that.
Nyquil
The nightime, sniffiling, sneezing, coughing, aching, headache, how the hell did I get end up on my kitchen floor medicine!!!!
then why was your prof drinking it mike?! (i don't think it's actually meant to 'cure' anything anyway tho- it just coats your throat so you stop coughing and gives you some pain meds/sleep aids so you feel better and get rest...) great ad campaign, too!
This is great and unbroken and well placed in the just for fun categroy.
What is broken is that when you click on the small picture you get one that is even smaller.
I realize this is just for fun. but I feel I should point out that buckley marketing compaign is probably the least broken ever. at least compared to those "great grape flavour" people. that does not taste like grapes, it doesnt even taste like artifical grape flavouring? it some awful third thing. that stuff scarred me for life, If I get a cold I wait it out.
i have to agree about that "grape" stuff.
When i was young i had some that came in some brown flask-like bottle..? it was labeled, "Grape" but tasted better than sodium/mercury/iron. yuck!
I'd like to say that I think that their marketing campaign IS broken.
"It tastes bad, and it works"
When I read this it says to me either one of two things:
Working is a bad thing, like tasting bad, or
Tasting bad is a good thing, like working.
The slogan should be "It tastes bad BUT it works."
This one has been annoying me for a LONG time.
How odd, Firefox autocomplete completed the "Freakazoid" portion, but I don't remember ever typing that.
Anyway, now that I think of it, stace is right; it SHOULD be "but," not "and." Bad grammatical mistake that causes the wrong effect, or whatever. Yep... good call, stace.
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Previous: Magnavox Television manual | Main | Next: Box directions
its actually deadly poison. but it delivers what it promises: you stop coughing.
Posted by: gmangw at December 22, 2005 12:35 AM