this way they reach only their target audience.

Posted by: gmangw at October 21, 2005 12:29 AM

At least the error is in the customer's favor, right? Oi.

Posted by: Kit at October 21, 2005 05:26 AM

Right, Kit. Bank error in your favor, collect several thousand miles.

Posted by: Bob at October 21, 2005 08:19 AM

That's just great. Spend $25 on your credit card, pay $67.82 in interest. :)

Posted by: Chaos at October 21, 2005 09:14 AM

So if you were to print and clip that ad, I wonder if they would still honor it or if some fine print somewhere excuses them for their piss poor math skills.

Posted by: Faolan at October 21, 2005 11:07 AM

This is not broken. (Somebody had to say it, someone always does.)

This is not broken because ... because ... umm ...

Posted by: E.T. at October 21, 2005 11:08 AM

Interesting.

For future scanning reference:

The way you lose the fade-in of the backing page is by placing a black piece of paper behind the page that you scan in.

Posted by: Sarah Hines at October 21, 2005 04:34 PM

Now I love this one - can you say duh? Who ads these things? Who proof reads anymore? Stepping down off the "dumbing down" soap box.

;-)

Posted by: Lady Jane at October 21, 2005 10:09 PM

If I had to make a guess, it would be that either the asterisk references an additional 5,000 miles, or that at some point, a previous draft of this ad offered 20,000 miles (and not 15,000 miles), and someone forgot to update it.

Posted by: Mike Harris at October 23, 2005 10:55 PM

I can tell you exactly what happened here. This is a direct mail (junk mail) piece. They make multiple versions of these things. One of them undoubtedly offered 20,000 miles as the base, and it slipped through the cracks.

A bad error on their part, but in the defense of proofreaders everywhere, we sometimes have to see dozens of versions of these things in a single day, and they are always chock-full of 6-point legal.

Posted by: beckett at October 27, 2005 07:04 PM