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Previous: Hotel ad | Main | Next: United mileage addition error
October 21, 2005 12:03 AM
Broken: P & O shameful ad
Taken just by the Gatwick express: "people want escape, not escape tunnels."
Don't know if it is broken in the true context of the word but it's wrong. What next - will Eurostar advertise about ferries sinking?
_@_v - of course the counter ad from the chunnel people...
picture of seasick passengers leaning over the side...
"if you're making the crossing by rail, it's more fun when you're actually in a train"
The ad is in refrence to the escape tubes in the chunnel, so it does make sense. (when was the last time you saw an escape tube on a boat?)
That's really... interesting.
----
Oh, MH, there's something wrong with the top 'n' bottom links again.
Looks to me like a rather desperate attempt on the part of P&O to convince themselves that there's something special about their customers (the "p&ople"). I can't imagine anyone deciding to take the ferry rather than the Eurostar because of this ad.
"if you're making the crossing by rail"
I vote for she-snalie to be hired by Madison Avenue. Looking forward to her ad campaigns.
I detect some bitterness from P&O (about the chunnel) and the first thing I got when I tried their website was a panel that sniped at me "Your browser is too old".
Oh Yeah, ... Well your boats have been replaced by a train. so HA!
For the Americans who have no idea what we are talking about here (I am American, just well-educated)
P&O= Ferry Company that runs between Britan and (I guess) France.
Eurostar= High speed bullet trains that, also run from Britian to France, via the Channel Tunnel. :-)
FROM THE UK TO THE MAINLAND YOU HAVE TWO OPTIONS FOR TRAVEL:
1) AN UNDERGROUND SUBWAY/TRAIN SYSTEM THAT GOES UNDERNEATH THE OCEAN
2) A FERRY TRIP
THAT'S THE MEANING OF THE AD
THE SHOUTY GOD hasn't realised you can also fly (and I would have thought that he (she?) would have known that!).
Timm- They're probably even more bitter now that in addition to trains taking their business, the new faster Hoverspeed ferries take even more.
I took one of those from Dover to Calais last summer. We practically FLEW past the P&O ferries. One hour trip.
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Previous: Hotel ad | Main | Next: United mileage addition error
try reading it out loud: Puh-and-Ople want escape. or better yet: pampersandople want escape.
Posted by: gmangw at October 21, 2005 12:33 AM