A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Bank phone message | Main | Next: Outlook 6 message
September 22, 2005 12:03 AM
Broken: Perkins menu
I caught this at my local Perkins. They have a new menu called the Great Day Breakfast menu. While the front of the menu is OK, the fine print on the back of the menu isn't so good.
It makes me think that, for a limited time and at participating restaurants, I could increase my risk of foodborne illness! Yum. A small rewrite might be in order.
The sentence could use a subject, huh? Poor and confusing language in an ad of all things!
(Yes, that smell is burning sarcasm.)
BTW, BROKEN.
When I read the first line, I thought "Not broken, it's good for them to warn people that eating raw meats is not good. Y'know, cuz not everyone knows that."
Then I read the second line and thought "Still not broken, maybe some people are looking for food-related illnesses and have had trouble locating participating restaurants."
I know I'm on my way there now for the Rooty Tooty Fresh n' Botulism breakfast.
Don't bother washing your hands either. Any soapy residue may kill some of your foodbourne illness. Then you wouldn't be getting your money's worth.
I wonder if they put little symbols by the menu items so you can choose the ones that are raw or undercooked?
I wonder if "Yesterday's Seafood" is one of the participating restaurants? No, wait, it only says "raw or undercooked," not "old."
Oh puh-leez. They are required by law, i think, to put that warning on anything that could be ordered raw. All they're saying is: If you order this rare, you could get sick.
Bob is close. I don't think restaurants are "required" to place this disclaimer on their menus, but many now are in hopes of avoiding legal hassles. As Bob says, they're just letting you know if you order anything cooked rare, they won't be responsible for your getting sick. Plus, Perkins isn't the only restaurant chain putting this disclaimer on their menus. I've been seeing it on menus for the past year.
Bob and Inkslinger- you're missing the whole point! After the warning, it states, "For a limited time only at participating restaurants." THAT'S the broken part.
Simply unfortunate that it was worded that way. Both of them apply generally to the menu, it's just the way of putting them both at the at the bottom of the menu and putting the one after the other.
It's because people like to order undercooked eggs: over easy, over medium (my favorite) and sunny-side up, in particular.
Steak gets ordered under done, too.
And in fancier restaurants, Caesar Salad, which has raw egg in it, and Hollandaise Sauce, which has under cooked egg.
I had better hurry over to the nearest Perkins right away! I might have to go to China or a cruise ship to get those diseases! I hope the cooks don't wash their hands after having diarrhea!
I've always wondered who could be so clueless to word things in such an odd way and not notice. Having read the responses to this one, the mystery is solved.
isn't the 'Rooty Tooty Fresh 'N Fruity' an IHOP thing? Are they servin' up food borne illness also? Must be a craze, like those sandwich wraps, and lo-carb...
Interesting that you found this and at Perkins. My boyfriend and I went to a Perkins in Florida a couple of years back and I ordered a salad before dinner. I took two bites and noticed something strange on the plate, picked it out and it was raw meat, ground beef to be precise. I was extremely disgusted and they didn't even apologize.. Sick!!!
And now they have it advertised.. OMG!
It will increase your risk of foodborne illness for a limited time only!? That stinks. I love getting foodborne illnesses.
Comments on this entry are closed
Previous: Bank phone message | Main | Next: Outlook 6 message
hah thats good. breakfast is the beginning, foodbourne illness is the end.... but only 4 a limited time.
Posted by: gmangw at September 22, 2005 12:27 AM