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August 1, 2005 12:03 AM
Broken: Salmon packaging
I'm attaching a photo of a package of salmon I found at Trader Joe's in Portland, Oregon. With all the fuss about farm-raised Atlantic salmon vs. wild Pacific salmon, it's funny to see how far companies will go to confuse people. The package reads: Pacific Supreme Smoked Atlantic Salmon.
[sarcasm]
You idiots! That's not broken at all! You're forgetting that their really is only one stinkin' ocean! Of course the salmon's from both the Pacific and Atlantic oceans! They're one and the same, for crying' out loud!
[/sarcasm]
Uh, Kevin, the comment's not about the oceans. It's about the packaging's subtle allusion to the salmon being wild, not farm raised as the tiny print explains. This isn't broken; let the buyer beware - even at Trader Joe's
Could Pacific Supreme be a farming company or something? I found this webpage and i dont no if its related: http://pacificsupreme.net
Is it broken if the intent is to deliberately confuse people? I mean, from the consumer perspective, yes, obviously. But from the manufacturers perspective...
>>proofreader I agree buyer beware.
Always check the label to make sure you know what you are getting. I would also like to know what country this product is manufactured in.
Well, they are required by law.
------
If their company is going to offer more than Pacific fish, shouldn't they change their name? (Boston Chicken -> Boston Market)
When I look at this I see it as Pacific Supreme Brand's Smoked Atlantic Salmon. Reminds me of Trout Apples.
I think the label is actually surprisingly accurate. There are two (well, at least two) different breeds/species/strains/whatever of salmon. Atlantic and Pacific Salmon are different sizes, different colours, and probably different flavours (no, I couldn't identify either one, if my life depended on it).
I'm guessing, particularly since this fish was bought in Oregon, that this particular package contains Atlantic Salmon, that was farm-raised on the Pacific coast. There are also wild Atlantic salmon, but you won't find them in the Pacific (duh). :) From my understanding, Atlantic salmon is better than Pacific, for raising on farms, and that's why you get things like this. (Yes, I was raised on the Canadian East Coast. Why do you ask?)
I just discovered that the wikipedia entry on salmon supports what I posted: http://en.wikipedia.org/wiki/Salmon
"the vast majority of Atlantic salmon available on the world market is farmed (greater than 99%), whereas the majority of Pacific salmon is wild-caught (greater than 80%)."
What this entry is missing is the fact that very little fresh Pacific salmon is actually available on the market, when compared to Atlantic Salmon, because Atlantic Salmon is more widely used for farming, in either Ocean.
An added bit of controversy, also from wikipedia: "As an example, Atlantic salmon are farmed in Pacific waters off the coast of British Columbia. Some of these Atlantic salmon have escaped and it is feared they will create populations that will compete with already threatened Pacific salmon stocks for resources."
And the hard part is keeping it refrigerated at 36F or below. Since 32F is freezing, you have a 4F range. Hard work for any fridge.
I was in Trader Joe's recently, and I saw some Scottish salmon which the package proclaimed came from the highlands of Scotland. I have been to the Scottish highlands, and I can attest that it is remarkably salmon-free.
Robert,
Pure water freezes at 32F. Water which has corn syrup, sugar, salt, honey, food color and natural wood smoke, and farm raised atlantic salmon added to it is bound to have a different freezing temperature. :-)
Pacific Supreme is the name of the company,
Atlantic salmon is the species of salmon,
and it was raised in a farm.
nothing confusing or broken about that.
Comments on this entry are closed
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HA! FIRST!
Age comes before beauty, I guess! HA!
Posted by: Seth Nelson at August 1, 2005 12:42 AM