A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Kennedy Space Center admission sign | Main | Next: Hummer navigational system
July 13, 2005 09:53 AM
Broken: Wrinkle-resistant product page
Rod suggests that Eddie Bauer's website could do a better job of presenting its "wrinkle-resistant" clothing. This product page shows a nice shirt with more than a couple wrinkles.
Note: As of 4/7/06, the link is down. -eds.
Translation of Dave's post:
BOOBIES!
Uh, I don't have anything to say...
Posted by: DaveC426913 at 12 years into the future
I'm not seeing any wrinkles that would require ironing. I see normal contours of a shirt that is hanging naturally. Not broken.
Nickd: Way to fak Dave!
The image of the shirt isn't very wrinkly. If the image were completely smoothed over to flatten it, it would have not look as attractive. In fact, it would like rather stiff which may give the impression of stiffness when wearing. At the risk of incurring the wrath of many, I'd say it isn't broken.
I do a lot of business with LLBean and I find their catalogs refreshing because they show their products in a realistic way. Not some gussied up "plastic look" like the ads for MacDonald's hamburgers. When I get a shirt I know exactly how it will look when I wear it.
I thought you had to wash the shirt before the wrinkle-resistance kicked in?
"Out of the dryer and ready to wear—that's the true beauty of our wrinkle-resistant pinpoint oxford shirt."
Not broken!
I agree with Tom and the others -- not broken at all! I think it's great that they display an honest photo of what the product might actually look like "out of the dryer."
I wear shirts like that to work every day. My general technique:
1. Take a thoroughly wrinkled shirt from the pile of clean clothes on the top of the drier.
2. Dampen it by spraying it with water from a pump bottle.
3. Place in drier set to hot.
4. Go take a shower.
5. Remove unwrinkled shirt from drier.
6. Put on shirt.
The shirt in the pic looks like one of my shirts after the above process. I would wear it proudly.
I must disagreewith the other comments. I see ruffles that give the material "life" at the same time I see wrinkles that I can do without. Perhaps if you are to go to the men's shirt section there is a dusty violet shirt that looks worst. The white shirt right next to it however looks great. Since this an online store and I can't actually handle the merchandise, and seeing that it is promoted as wrinkle resistant I would expect it to look like the white shirt.
If my water-resistant watch soaked up water like these shirts look to obtain wrinkles I would have broken it the first week I had it.
>>Bosco Don't take this the wrong way cause I too use the methods you described. But when I'm looking for a shirt to purchase I don't want it to look like it was pulled from a batch piled up on top the dryer.
Not broken, the normal way a shirt would look of not stretched and pulled taut. I think you are very petty, and a complete tool.
OMGZ THEY TOTALY SCROOD UP! THAT IS OBVIOSWLY THW WRINKLIEST SHIRT IVE EVER SEEN! I WUOLD HAVE TO IRON THAT SHIRT LIKE A BILLION TIMES TO GET THOSE WRINKLES OIUT AND THEN MY SHIRT WOULD BE REALLY HOT ABD I MIGHT NOT BE ABLE TO TOUCH IT OR ID HAVE TO LET IT COOL OFF. MOST WRINKLES OUR BAD, BUT THOSE ARE HORENDOUS. I MEAN HONESTLY THAT DOOD SHUOULD BE FIRED FOR TAKING A PICTURE OF A WAVY SHIRT
The better a shirt is, the less likely it is to lie flat. This is because the best clothes are tailored to take flat fabric and form it into the shape of the human body that is underneath the finished shirt. This is not broken.
It IS broken. You people are looking at the wrong part of the ad. Scroll to the bottom. "Some steam ironing may be required for restoration"
Eddie Bauer musta thought it was at least wrinkled, as they no longer show a shirt of any type in the link.
OMGZ THEY TOTALY SCROOD UP! THAT IS OBVIOSWLY THW WRINKLIEST SHIRT IVE EVER SEEN! I WUOLD HAVE TO IRON THAT SHIRT LIKE A BILLION TIMES TO GET THOSE WRINKLES OIUT AND THEN MY SHIRT WOULD BE REALLY HOT ABD I MIGHT NOT BE ABLE TO TOUCH IT OR ID HAVE TO LET IT COOL OFF. MOST WRINKLES OUR BAD, BUT THOSE ARE HORENDOUS. I MEAN HONESTLY THAT DOOD SHUOULD BE FIRED FOR TAKING A PICTURE OF A WAVY SHIRT
Hold on, let's cherish this moment.
omgz
scrood
obvioswly
thw
wrinkliest
ive
wuold
oiut
abd
id
most wrinkles our bad
horendous
dood
Not to mention it's all in capital letters.
Thank you, HAHA, for this moment of joy you have brought to us all.
Comments on this entry are closed
Previous: Kennedy Space Center admission sign | Main | Next: Hummer navigational system
FIRST!
Uh, I don't have anything to say...
Posted by: DaveC426913 at July 13, 2005 10:01 AM