 |
A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
| About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: (not really) water shut-off | Main | Next: Unreadable print ad
June 6, 2005 12:04 AM
Broken: Stop & Shop signage
Bob Sifniades writes:
These signs are posted at the Stop & Shop supermarket in Ringwood, New Jersey. [Both IN and OUT doors are subtitled, "Please use other door."]
Actually, it looks like you're looking out the doors, and not in.
So, that makes this a "roach motel". Customers come in, but they don't come out.
ok john, most likely its not broken becasue there probably is a set of doors imeadiatly to the right of the pic.
(sorry I had to)
Still broken though
If you are going out you may use the left door, but if you are going in you may not use that door, and if you are going in you may use the right door, but if you are going out you may not use that door. However, in any case use other door.'o:/ (head scratch)
ACtually, not broken, there is another set of doors for shoppers to use, you just can't see them in this photo. But still funny though.
ed, even if there were another set of doors, when i come to these doors, what am i supposed to do? if i want to go out, it says use other door and so when i turn to use that door, it says use other door.
broken, regardless of whether there are other doors or not.
If you're the kind of person that would shop at their store, they know you're gonna try to use the wrong door first, so they're being proactive. "No, go in through the IN door..."
Clearly not broken: Note that on the IN door the sign says "OUT - use other door" and vice versa for the out door. It is confusing only because the IN/OUT and the "use other door" are not each a single sign.
Shalom,
I think you may have noticed an important point that only the submitter could verify, although I still think this is broken. The sign on the door to walk IN reads "OUT please use other door" and the sign on OUT reads "IN please use other door". It's possible they tried to do this because people were attempting to enter through the wrong door, but the different fonts of the signs doesn't tie the message together.
When I first looked at this I thought you walked IN on the Left and Out on the right, but after examining it more, Shalom might be correct that you actually walk IN on the right. There seems to be the motion detector facing out on the right door, as well as the general convention is to always stay to the right when traveling. Going in the left side and out the right would cause confusion for American customer, and the always awkward sidewalk shuffel as you move back and forth in front of a person coming in the opposite direction.
Broken or not, I prefer this to places that have double doors, keep one of them locked and don't put a sign on it at all. If you want to lock one door (for some unknown reason) at least let me know it's locked so I don't walk into it.
When I first read shalom's comment, I thought it was a joke. Since the "in" door would most likely be on the right side, I think it's safe to say that the signage is meant in the way shalom describes it. I think that makes it broken for a whole different reason.
I can see the point of what you guys are saying, and agree that it's entirely possible that it's what's going on, but like Tom said, that's broken for a whole different reason. Just label the doors for what they are ('in' and 'out') and leave it at that! How incredibly stupid!! Just to be difficult though (because we all need a little more of that in our lives, right?), the store IS in Jersey. There's a TON of immigrants there. Maybe the shop owner is from a walk/drive on the left side kind of country, and it's still broken for the original reason... ; P
I'm the original poster. To over-clarify a few things: I took this pic from inside the store, at night. These are the only 2 doors in the immediate area. The In door is for entering, and the Out door is for exiting. You stay to your right as you're going In or Out. The Out door in the pic is simply mis-labeled. It should say something like, "Out / Thank you, come again."
after seeing the picture then reading a lot of post I thought I might have been missing something the picture was definitely taken from inside(see the lock) so the traffic would be passing on the right thanks to Bob S. for confirming this.
most definitely broken
Darn it, missed the lock! Oh well, for a moment I thought I had an at least somewhat reasonable answer.....
The signs are in reverse as well; the sensor which opens the door automatically is on top of the "Out" door.
Apparently they want you to remain in the shop until you're forced to buy something to eat or drink.
The door on the left is the entrance becuase it has the we card sign. If you are leaving the store it doesn't matter it they card. If i am wrongand the door on the right is the entrance than the we card sign makes this broken.
Either way its broken
Comments on this entry are closed
Previous: (not really) water shut-off | Main | Next: Unreadable print ad
"Stop and shop" no men enter... everyone leaves :p
Posted by: Dragon at June 6, 2005 12:37 AM