A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Corporate hate sites | Main | Next: Wayport wireless
March 9, 2005 12:14 AM
Broken: Battery close-up
Steve Davis points out this page, which offers a zoomed-in version of a plain 9-volt battery. Why would anyone need to zoom in to such a common item?
Geez, you guys, lighten up. Who cares if it's broken or not? ANYTHING is broken if you look at it closely - fuzzy slippers, paint cans, I could go on. Just see the humor, make your clever comments and then go to work!
I thought it was interesting that the title for the window of the battery was "Educational toys for children and families". Now that had me laughing...
The educational part, I think, is what you learn from shorting the battery across your tongue. I'm pretty sure that every kid has tried that at least once.
I suspect that the e-store application used at the site has a standard template for each item that includes a zoomed view. Even though the zoomed view for a battery is not particularly useful, having it provides consistency of behaviour for the site. Furthermore, having the zoomed view available does not degrade the functionality or user experience in using the site. Although amusing, this is far from broken.
This is not broken for the reasons that Carlos Gomez gave, however it does give me fond memories of my childhood. I used to connect to 9Volt batteries together and then assemble cover them in lighterfluid. Good times.... good times.
Far *more* broken are the websites whose 'enlarged views' of products are only enlarged by about 3% over the original size. I have even seen some where the 'enlarged' view is actually *smaller* than the picture on the main page.
Whats broken is the price of the batteries. I have seen a 4 pack of AAs for the same exact price. Yes they were duracell too.
That is kind of broken.
Zoom in on a 9Volt battery. Great.
Meanwhile, you want to buy a pair of shoes or something that counts, and you get one of those "Picture coming soon" things.
Not particularly broken. Perhaps a bit redundant, as scotfl says, but it's probably better to use a standard template for the web pages rather than create a bunch of special cases which will eventually come, bite you on the tush, and result in something that's really broken.
This is broken if you look at it closely. It says Educational toys for children and families at the top. when is a battery an educational toy?
Already noted. Probably either educational for electricity experiments, or part of an electronic toy.
It all comes down to how we define "broken". For me, if it includes absurdity (and zooming in on a giant 9v battery is absurd), it's broken. For the perfectionists among you, maybe what's broken is the lack of common sense in letting it get through the "standardized template" inclusion process.
Well, lets go for absurdity then.
2.25 for a 9-volt = absurd
Able to gift wrap = absurd
Education toy for children? = absurd
needing a zoomed in picture for something with non specific exteriors = absurd
yes.. very broken.
I run a small online business and the reason for pages like this is that these pages are dynamically loaded. No one actually sits down and says, "OK, let's include the big 9-Volt picture here!". You get a CD-ROM with the item database information on it directly from your supplier, in this case, Duracell.
You dump it on the website and the information is accessible.. Why Duracell would include a high-res picture of a battery in their database package is beyond me, but the error (which I don't believe to be any) would lie within them and not the website.
My god, im glad there is a picture - whats going on with the mangled battery terminal and two bits to it. Noooo, all my batteries have only 1 terminal. u wont buy that by mistake
Why is it zoomed? Because you have dumb people out there who would buy AAA for a 9V slot, and then complain about it not fitting and how AAA should fit in all battiery slots, but of course, its this contant thing about people trying to get money any cheap and easy way they possibly can, or attention. Prehaps we should all be stupid and complain about a little thing like this, when you have the people who sit there and complain about things being broken even though its more informitive. Ever try to get an old person to relize that not all battierys are the same a nice an friendly way? Ever write a absurdly long post and lose your train of thought half way in the middle due to the human mind being such a broken contraption?
Comments on this entry are closed
Previous: Corporate hate sites | Main | Next: Wayport wireless
How on Earth is this broken? It simply provides more information than absolutely necessary. And not that much more at that. *And* you have to explicitly ask for the extra information by clicking a link.
Actually, since the site has an enlargement for everything, this ensures consistency of interface between items. Which is the opposite of broken.
Posted by: scotfl at March 9, 2005 12:31 AM