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August 31, 2004 12:01 AM

Broken: Avery binder insert

binder_005Just in time for back-to-school season, a reader writes:

I bought a blue Avery binder for my school portfolio. The binder is blue all over, but the information sheet inside clearly advertises "Black inside for the professional look."

Posted in Advertising

Comments:

I guess this person who made this binder is colour blind. I think this person's colour blind rate is 5681POR432, as he cannot see the different between black and blue

Posted by: CBG at August 31, 2004 09:45 AM

I got a green one....I also did not have the black inside or the "easy insert spine"!! What is the world comming too!?!? hehe

Posted by: bluex232 at August 31, 2004 12:44 PM

I think that was an ad for a completly diffrent item and not that binder itsself, because of the "look for new products." so this is not broken.

Posted by: Vic Z at August 31, 2004 04:52 PM

But Vic Z, it actually says "look for these new product *advantages*, surely meaning that they should be present on the product bought.

Posted by: daisy at August 31, 2004 08:09 PM

Clearly, the meant to say "Look for these new Avery reference binder advantages IN ANOTHER BINDER!"

Posted by: bill at August 31, 2004 10:52 PM

If all of the other features touted are present on this actual folder (Back Mounted Rings, One Touch Ring, Gap-Free Ring, Easy Insert Spine etc.) then this insert page would seem to be referring to this actual folder. If so, then it should be "Black Inside" as well.

If not, then: BROKEN.

Posted by: Kenny F at September 1, 2004 11:25 AM

Or maybe we should read it literally: Look for these new Avery Reference Binder Advantages.

We are being challenged to "look for" them (elsewhere), because they are not here.

Posted by: Kenny F at September 1, 2004 11:29 AM

..to look, but not to find..

Posted by: uno at September 14, 2004 09:56 PM

Avery has a lot of these on many of their binder products, it is an advertisement for you to buy their other binders, not the one that you have. Your blue binder is not an "Avery Advantage" binder.

Posted by: Bernie at October 30, 2004 12:41 PM

Yeah, it would be pointless to advertise your binder inside of your purchased binder. THAT would be broken.

Posted by: ben at November 19, 2004 09:29 AM

What about the fact that it touts gap-free, when the picture clearly shows a gap? Plus, it says "One touch ring" when the finger isn't even touching the ring at all (not to mention that there IS a gap)

Posted by: G-man at February 25, 2006 06:03 PM

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