A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Elevator buttons | Main | Next: Amex forgot-password form
February 19, 2004 12:43 AM
Broken: Gas pump sign
J. Michael Riley sends in this picture of a professionally printed label on a gas station pump. (Pity if they're paying by the letter; they could have saved some money.)
"Pre-pay in advance" ... come on ... [sticks you in the ribs with elbow] ... come on ... _Pre_ ... pay ... in _advance_ [sticks you again] ...
Like Johnny John Johnny eludes to - you can't "pre-pay" "in advance". The sign is redundant - either "pre-pay" or "pay in advance", but not "pre-pay in advance".
It's kind of like how they "pre-board" an airplane. Though they may think they are telling first-class and special needs passengers to board before the rest, they are, instead, tearing a hole in the fabric of time by telling passengers to get on the plane before they get on the plane. Redundancy... gotta loathe it.
And the word is "alludes", not "eludes".
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Previous: Elevator buttons | Main | Next: Amex forgot-password form
Why is this broken?
Posted by: Scott at March 27, 2004 03:11 AM