A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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July 8, 2003 06:00 AM
Broken: Shoe-sale racks
Kathy Setzer from Frog Design writes: Retailers almost always rack their sale shoes from smallest size (at the top) to largest size (at the bottom). The problem? Those of us women with small feet tend to have the short legs to match! So we stand on tip toes and crane our necks to see the bargains in our sizes while presumably taller women bend farther down to retrieve their sale shoes from the rack.
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Previous: Sign at a conference | Main | Next: Sign on wall jack
hmmm not my type
Posted by: graham at May 6, 2004 10:47 AM