A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: CD in magazine | Main | Next: Magazine subscription card
July 20, 2003 06:00 AM
Broken: Just for fun
Jason Kottke writes about a good experience - about how to create an experience that customers can trust. All from a Manhattan donut guy.
I for one appreciate such trust and honesty and tend to carry it further. I am more likely to simply walk away with my donut and leave the quarter change in this case, than if it was handed back to me. I guess I'm just weird like that, but I wouldn't be surprised if this method of doing business results in tips far exceeding any dishonesty.
The only problem with this method is that it does not scale up - which is why that big business CEO wouldn't understand. As soon as the business grows to the point where he is not meeting his customers 1-to-1, both vendor and customer will lose their sense of ownership and personal accountability, and the technique will fall apart.
Of course, this is not a problem for Donut Guy, who is just trying to make an honest living.
Comments on this entry are closed
Previous: CD in magazine | Main | Next: Magazine subscription card
You can also be sure that Ralph, good New Yorker that he is, knows EXACTLY how many donuts he's flogged and coffee cups he's filled each day and calculates exactly how honest his customers are. As soon as he starts getting the bad seeds on a regular basis, this routine will be finished!
Posted by: Charlie Richmond at November 5, 2003 01:44 PM