A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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July 1, 2003 06:00 AM
Broken: Airport sign
From Chicago's Midway Airport... Mordechai Rosner couldn't find the information center, until he finally found it under this broken sign - a chilling example of what happens when users aren't accounted for in the design process. He writes, "even signage needs a proofreader!"
When I first saw this sign I was dumbfounded. Was I reading it correctly? And then I thought to myself: "Oh no! I knew this was coming but now they actually advertising it!"
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Previous: Coffee maker | Main | Next: Dangerous intersections
Is this anything like the thought police in "1984"?
Posted by: Jessica at April 3, 2004 11:25 AM