Research Supporting the Page Paradigm
Thursday, March 25, 2004
by Mark Hurst
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As I pointed out on March 8, my recent Good Experience column on the
Page Paradigm generated a huge response around the Internet.
Now, to add another viewpoint, a recent study from Wichita State
University which states...
Summary: Recent studies have shown that while the use of
breadcrumb trails to navigate a website can be helpful, few users
choose to utilize this method of navigation.
This behavior, by the way, is exactly what we see in our listening
labs, where we observe customers using the Web in as natural an
environment as possible. Breadcrumb links certainly don't *hurt*
the user experience - they're small and non-distracting - but they
also tend not to be the primary elements that customers use to
fulfill their goals.
Conversely, merely organizing a site into taxonomies and sub-sections,
and displaying breadcrumb links to show the hierarchy of the site,
does *not* by itself create a good user experience. There's much more
strategic thinking about the business, and the user's relationship to
it, that is required. Thus we distinguish the practice of "customer
experience" from "usability," "information architecture," and CRM.
Here are the original columns...
The Page Paradigm (February 19, 2004)
Debating the Page Paradigm (March 8, 2004)
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