All projects: Gel, Good Todo, Games, Uncle Mark, Bit Literacy
There is no "try" in good experience
MIT professor emeritus Woody Flowers, from a recent profile in Technology Review:
"The difference between reading a book about design and doing a design yourself and seeing what happens is really important," he says. "Yoda said, 'Do or do not. There is no try.' Likewise, you can't pretend to design things ... You can't pretend to be an engineer. To become an engineer, you have to do something."
I'd say the same about creating a good customer experience, or even researching whether an experience (user experience, customer experience, etc.) is good. Reading a book is one thing, but actually getting into the experience is another.
If you want to learn about good experience, seek out a good experience.
If you want to learn whether a customer experience is good, go watch people as they experience it.
In experience, the most direct path is the best.
