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Apple software most popular among Good Experience readers
I switched my email newsletter to HTML last week and got the first look at the email programs being used by subscribers. Findings:
• Apple software is the most popular, with Apple Mail accounting for over a quarter of clients and the iPhone delivering another chunk.
• Microsoft Outlook is, not surprisingly, also popular - with a 30% share.
• The most popular online-email service is Yahoo Mail, which has more than double the share of the next most popular, Hotmail.
• Gmail is surprisingly unpopular, clocking in at under 1 percent - just above AOL's email reader. I hope that's not because Gmail is filtering the newsletter into a junk-mail folder.
(Update: Via my Twitter feed, user @filip commented: "Those numbers can be pretty sketchy. Gmail, Outlook & WinLive have imgs off by default -- don't show up in CM stats." That would explain why Gmail is so strangely low in the findings, since it keeps images off by default. Thx, filip.)
Here's a graphical look at the data (via Campaign Monitor, the email service I use):
And here are the percentages for specific clients:
Microsoft Outlook: 30.9%
Apple Mail: 25.5%
iPhone: 11.4%
Yahoo! Mail: 9.3%
Hotmail: 4.0%
Lotus Notes: 2.2%
Thunderbird: 1.1%
Gmail: 0.9%
AOL: 0.6%
...if you'd like your email program counted, sign up here for the Good Experience email newsletter.
This is cool to see. I'm not surprised gmail is low though. I personally feel their email service is difficult to use. I use yahoo because it functions in a manner I'm used to and think is very usable. Yahoo is likely more popular though just simply due to it's connections to companies like SBC who package it with their internet services.
BTW - I like the HTML version simply because it feels newer, but the txt version was definitely easy to get through and I didn't feel it was lacking. But I'm all for new things that continue to be usable! Thanks!
A *3D* donut chart? Tsk, tsk, Mark...you should know better!