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The future of customer reviews (via The Phantom Menace)
One of the more amusing nuggets I've seen online in awhile: a review of "The Phantom Menace," which was the first "prequel" to the classic Star Wars trilogy.
Created by an individual user who hated, hated, hated The Phantom Menace - i.e., roughly equivalent to my feelings about the movie - the review includes clips from many movies (not just TPM) and interviews with other viewers.
The ten-minute video below is worth watching, no matter what your feelings about the movie. Bringing together customer comments and multiple media sources, with the use of inexpensive tools, it points one way forward for movie reviews - and, for that matter, company and product reviews.
Note/Disclaimer: I really could have done without the reviewer-character's jokes on suicide and murder, which get more prominent in the second video in the series. Still, it's worth watching the first video, below, to get a feel for the thing.
(Warning - some NSFW language)
(via)
P.S. Somewhat along the same lines, watch Let's Enhance:
Call me lowbrow but I love this. I can see where this is going, too. A memorable character can be compared to a memorable brand. What makes a character, product, or a brand distinctive?