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Does information overload even exist?

For years I've written that information overload is a big problem but can be solved easily, through the simple skills in described in Bit Literacy.

Now Tom Davenport writes that information overload isn't a problem and can't be solved anyway.

I'm not sure if it's for real or just for provocation... either way, an entertaining read - especially the conclusion (my emphasis added):

the next time you hear someone talking or read someone writing about information overload, save your own attention and tune that person out. Nobody's ever going to do anything about this so-called problem, so don't overload your own brain by wrestling with the issue.

Let me get this straight - no one's ever going to do anything about information overload.

Like write a book with a solution.

Or even (heavens!) take the book's advice, make some changes, and report the benefits. Really, Tom? Really?


1 Comment:

Nathan Zeldes — Dec 9, '09 — 1:00 PM

Well said, Mark!

And note how Tom did put the advice to ignore posts about IO at the end of his post about IO, not at the top... :-)


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"...the Elements of Style for the digital age."
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Bit Literacy, the book by Mark Hurst, shows how to solve email and info overload.