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Why the shiny thing is everywhere
Why do so many websites have the same shiny thing that users don't want?
Company D saw something shiny on Company C's website, so they launched the same thing.
Company C had the shiny thing because they had seen it on Company B's website, and so they copied it.
Company B had the shiny thing because they had seen it on Company A's site.
Company A did it because someone thought the shiny thing sounded cool.
But no one had ever asked a user.


now I want to see the shiny thing!
Great point though.
Golden rule of plagiarism: Make sure what you are plagiarizing is better than what you could do yourself. :-)
You refer to twitter of course, right? :) By now every corner pizza shop has a twitter feed.
I want to see that shiny thing too...
;-)
So true and so simply and powerfully stated. Nice "article."
Drops shadows, rounded corners, soft gradients, reflections, "lick-able" icons
What a strange thoughts. I can not see anything shiny on goodexperience.com :)
Or "Company B/C/D see and want what Company A have on their site, not knowing it's only there to appease the insert-word-of-choice CEO." So users don't get a look in, and...well, you know the rest.