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Walmart, Kraft, Stop & Shop, and others recently redesigned logos. In: lowercase letters, friendly typeface and accents, anything that says "green." Out: big blue capital letters, hard edges.


4 Comments:

Lloyd — Jun 2, '09 — 9:59 AM

Bank of America didn't change the logo. The neutral background is being changed to dark red. Not sure why. But to me it appears to be red ink.

Reed Hedges — Jun 2, '09 — 10:58 AM

This new trend also makes a lot of the logos really unmemorable to me. Especially when unique shapes and symbols have become more generic, and big headline type merges into the rest of the sea of Helvetica.

Scott — Jun 5, '09 — 3:29 PM

Something interesting about the Stop & Shop logo: It's also the Giant Foods (MD, DC, VA but not PA) logo. Stop & Shop and Giant are run out of a central office outside Boston, and they decided to make the logos identical.

The two chains have distinct identities -- or used to -- and I've been puzzled by the merging of logos.

Take a look at the before and after (before is on top): http://twitpic.com/6oqej

tom — Jun 28, '09 — 3:51 AM

i reckon the logo is over-rated. it doesn't change what they stand for as a company.


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