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Defaults are sticky
Defaults are sticky, says Kevin Kelly, and he's right. Too many choices, in too many tools, means that most people use the tool forever under the factory settings, even if a better setting is only a click away. And that makes the design of those settings super-important.
I think developers have an ethical responsibility to set proper defaults, by the way - which is why I included defaults as one of the most important issues in the letter to developers at the end of Bit Literacy.
