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How Wawa sold its first cup of coffee
Wawa is a much-loved chain of friendly, well-run convenience stores on the east coast. They're particularly well known for their coffee... less known is the story of their first cup:
Russo was general manager of the Aston Township store, the second Wawa, 35 years ago, and one day he brought in a 30-cup percolator to make coffee for the staff. A customer noticed. "One gentleman asked if I would sell him a cup," Russo said. "I put the money in the cash register."
This from a Philadelphia Inquirer profile of Wawa. Nice case study of how a customer-centric business began, grew, and changed along the way.
Uhhh...Broken.
Actually, this post isn't broken. This one is good. It's one of two that I saw on this page when I was scanning down.
Is this a blog about "Good Experience" or are you just shoving your brand down my throat?
Wouldn't it be better to just have a collection of good customer stories and then make me wonder who the nice people are who collect all of this stuff? Then have an "easy button" link to gel?
jW
Not sure what you're asking for here.
I too am underwhelmed by this story, but prefer to say so plain and simple. I guess I'm just more into making my own coffee.
I live in Pennsylvania and greatly value WaWa coffee. It's the most affordable treat I can think of and I prefer their coffee over Starbucks any day! When a friend of mine comes in from out of state, the first place we go is WaWa. Great example of seeing a need and meeting it.
Stories like these are what keep me coming back to these postings to be inspired. WaWa sounds like the kind of place I'd seek out on a trip, a destination that becomes a legend.
I took the time to read the full article.....and it really gives a more in-depth look at Wawa's customer focus.
thanks for the link!