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How social media really works
Matt Haughey describes how social media really works: "instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products ... and when your stuff is so awesome that friends share it with other friends, you may not even need 'social media marketing' after all."
Good experience wins out again. (But then I'm biased.) Nice work, Matt.
How true. A little simplistic, though. Every sales person knows the value of 'word to mouth.' And that value is undermined if the mouth is the seller. Not to mention that pay-per-post and practices like it can undermine the credibility of authentic publishers, too, which hurts all interests. In all I heartily agree. And though agencies selling social media services won't often say so, the best practice is to encourage authentic content by not paying for it, or at least not directly.
This is simple but true. And the simplest things are often the hardest to get. Just goes to show the power of personal recommendations.
Basic principle for social media really - let the masses do the marketing for you (by chatting). Best sum ive heard for a while though :)