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NYT on self-publishing

"We have easily published the largest collection of bad poetry in the history of mankind," says the CEO of Lulu, self-publishing company. Overall an interesting NYT piece on the economics and prospects of self-publishing. Good summary:

For some authors, the appeal of self-publishing is that they can put their books on the market much faster than through traditional publishers.

Of course, authors who take this route also give up a lot. Not only do they receive no advance payments, but they also often must pay out of their own pockets before seeing a dime. They do not have the benefit of the marketing acumen of traditional publishers, and have diminished access to the vast bookstore distribution pipeline that big publishers can provide.

And the average number of sales, quoted by one self-publishing outfit, is 150. (Not sure why the article didn't mention LightningSource, which is the company I used for Bit Literacy.)

See also: Secrets of book publishing I wish I had known





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"...the Elements of Style for the digital age."
- Seth Godin
Bit Literacy, the book by Mark Hurst, shows how to solve email and info overload.