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Mr. Clean's advertising review

mrclean.pngFrom the you've-gotta-be-kidding department: the European Parliament has deemed Mr. Clean - shown at right - to be an offensive character. A "sexual sterotype." Uhh...why? Quoting the NYT article, his "muscular physique might imply that only a strong man is powerful enough to tackle dirt."

Just a little far-fetched! And I'm not sure what alternative the European Parliament would prefer. (Wouldn't a female character for a cleaning product be deemed more offensive?)

Maybe we need a non-man, non-woman, non-muscular, non-clean character to sell cleaning products in Europe. Here's my vote:

ren.png


4 Comments:

Cy — Sep 16, '08 — 2:13 PM

Ummm.... isn't Mr. Clean a Eunuch?

Jen — Sep 16, '08 — 2:28 PM

This is ridiculous. Political correctness has gone horribly awry in Europe in the last ten years. My people have gone nuts. However, I've always eyed Mr Clean with a raised eyebrow; what's with the earring? He looks like a pirate who has lost his headscarf.

anyfreeman — Sep 16, '08 — 3:01 PM

The first job I ever had was distributing free samples of Mr. Clean, door to door in San Francisco. I was eight. Mr. Clean was very controversial then as well. Maybe they should rename the product,
Senor Clean, and lose the earring.
We always thought he was either a eunuch, or gay.

Jeff — Sep 24, '08 — 1:04 PM

My vote is for Ren to replace him!


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