Khoi Vinh on online newspapers

Apr 22, 2008

Khoi Vinh, design director of NYTimes.com, on bringing the newspaper experience online:

...we're trying to create something that's true to this medium, that borrows the best of what works in print and that takes advantage of the unique aspects of digital media.

This means we pay a lot of attention to how someone uses our content online. That is, not just how they read it, but how they make use of it: how they might scan the page haphazardly rather than diligently reading from top to bottom; what parts of the page they look to first and last; what they expect to change from visit to visit; which visual cues are meaningful for them and which design flourishes they find useless.

(NYTimes.com was a finalist for our recent Copernican awards.)

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