people tend to take more pleasure in experiences than in things. So if you have “x” amount of dollars to spend on a vacation or a good meal or movies, it will get you more happiness than a durable good or an object. One reason for this is that experiences tend to be shared with other people and objects usually aren’t. ...

you can spend lots of money on experiences. People think a car will last and that’s why it will bring you happiness. But it doesn’t. It gets old and decays. But experiences don’t. You’ll “always have Paris” — and that’s exactly what Bogart meant when he said it to Ingrid Bergman.

My Gel 2008 conference (Gel stands for Good Experience Live) takes place tomorrow and Friday in New York. I hope people come away with some good experiences to "always have."

(If you're attending, log in to see your itinerary.)

If you want to attend next year, you can sign up for Gel 2009.

• Apr 23, 2008
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