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Customers rating the iPhone

Fortune reports on iPhone customer satisfaction:

Apple iPhone satisfaction is at near-record levels. RIM is hovering over 50%. And Palm has fallen to the bottom of the heap, below even Sony and Motorola.

The graphic says it all...

changewave-2.png

See also:

Uncle Mark 2008, recommending the iPhone

Cell phones are not (just) fashion


4 Comments:

Elizabeth — Apr 1, '08 — 9:30 PM

I really can't believe the iPhone (which i own) continues to get such high ratings with such fundamental functions missing. I mean really - a calendar entry where the conference call phone number isn't clickable?! No ability to delete more than one of my many spam emails at a time?! These are so basic, and Apple is supposed to be so user-thoughtful. Other than the ubiquitous iPod, this was my first Apple purchase, and frankly I'm disappointed.

Nate — Apr 2, '08 — 3:33 AM

Keep in mind RIM, LG, Sanyo, and so on are being counted companies who all produce a vastly larger number of phones than Apple's one. Perhaps a better graph would be the comparison of the satisfaction of flagship or best-selling phones from each vendor. I'd bet they'd be a lot closer.

brock — Apr 2, '08 — 7:19 PM

Are all of these customers truly comparable? I'd be willing to be that a Palm customer is different from an iPhone customer in ways that would merit further examination.

Of course, that doesn't mean that Palm's phones don't have their issues . . . but worse than Samsung or LG?! I've had every brand of phones listed here (except Sony and Apple) and it just seems remarkable to me that Palm should be at the bottom of the list.

Christopher Fahey — Apr 4, '08 — 1:17 AM

@Elizabeth: Click Edit to enter mass-delete mode... Or swipe any email entry to reveal the Delete button. It's quite fast. And in any event the next iPhone OS, 2.0, will have a select-a-group then delete or move as a group feature.

@Nate: Maybe not. If you focus one one product, it may just as likely score lower than the all-encompassing brand score above, in particular when you consider the possibility that a "flagship" or best seller may not actually be the most usable and/or delightful as some of the brand's less glamorous models. Samsung's happiest customers, for example, may be those who own Samsung's least feature-rich (or feature-bloated) models, raising their overall score.

@Brock: Perhaps Palm customers are bitter because they had, years ago, by leaps and bounds the coolest smartphones around, only to watch the product stagnate year after year. Palm OS still looks and feels fundamentally the same as it did when my US Robotics Palm Pilot did ten years ago.




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