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Top 10 lessons in e-commerce, as stated by by Tony Hsieh, CEO of Zappos.com.
Number one: the e-commerce business is built by repeat customers. (And you know what drives repeat customers: a good customer experience.)
Zappos is on track to hit a billion dollars in sales this year. Nice to see yet another case study proving that a good experience is the most effective lever in business today.
See also this textual recap of his talk at SxSW. (thanks, 37sigs)
See also: Zappos.com and customer experience
