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Customer experience in Prospect Park
Mar 27, 2008
Listening to customers can work anywhere. Creative Good recently completed a customer experience project with Prospect Park, New York City's second-largest park, with some dramatic results.
From today's New York Post article covering the project:
[The Prospect Park Alliance] had researchers spend six months observing parkgoers and asking them how they spent their time. The researchers found that many visitors didn't know about all the park's attractions.
Everything we uncovered came through the simple listening lab method. Just listening to customers - in this case, park visitors - in nondirected conversations yielded some extremely valuable insights. I'll try to post a more detailed case study soon.
See also: All Good Experience columns mentioning "listening labs"
That blockquote amounts to nearly half the article.