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More holiday-week reading
Dec 26, 2007
Two more, for good reading:
• From The Economist, an unusually cogent overview of online advertising metrics. Worth sharing with anyone who's not fully comfortable with the difference between "hits," "page views," and "sessions."
• And in the NYT today, the new ad campaign for Ritz crackers stresses "fun" rather than any particular feature of the cracker. (Shouldn't be a surprise - much like ads for carbonated sugar water, there's only so much you can factually say about a cracker.)
P.S. Question for the foodies out there: since when did the word "texture" get replaced by "mouth feel"? Not much of an improvement, I'd say...
