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Interesting retail down under... and "Bit Literacy"

remo-head.pngSpeaking of retail trends, take a look at an unusual and interesting e-commerce operation based in Australia, the REMO General Store.

Brookstone could learn from this site: instead of making silly 3-D investments, REMO does simple and effective things like featuring a random customer - and their picture - on every product page.

remo-customer-network.pngThe "CustOMER Network" is posted in the upper-left of every page, at last count showing 116 countries in the customer database.

It's not hard to see that there's a friendly and, as I said, unusual focus on the customer here. And now the quirky product selection, I'm happy to say, includes my book Bit Literacy, via this page.

(Also note that the store's founder, Remo himself, says that any Good Experience reader who buys a T-shirt via that link will get the second one gratis.)





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"...the Elements of Style for the digital age."
- Seth Godin
Bit Literacy, the book by Mark Hurst, shows how to solve email and info overload.