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Secrets of Craigslist's great experience
FT interview of Craigslist's CEO:
Jim Buckmaster doesn't believe in maximising profits. He doesn't believe in management. He doesn't believe in brands. ... Hugely successful, he could also be hugely rich if he wanted to cash in his stake. Only he chooses not to. ... "I'm not averse to riches or profit, but not at the expense of the user."
... So the site is clear and fast. Users don't like pop-up ads or big logos, so there aren't any. They have one principle - to please users - and they follow this doggedly.
Here are some of Jim's operating principles:
• Listen to what users want. Try to make the site faster and better.
• Hire good people. "We work hard trying to get the right kind of folks." It pays off: they hardly ever leave.
• No meetings, ever. "I find them stupefying and useless."
See also:
• Video of Craig Newmark at Gel 2006
• Craig Newmark and customer service
(Thanks, Ling)
